As an indie author, you’ve already invested time, energy, and possibly money into writing and publishing your book. But here’s the truth — even the best-written book won’t sell if no one knows it exists.
The good news? You don’t need a huge budget to get started. In this post, we’ll show you the top free ways to promote your book in 2025 — with proven results for self-published authors.
Create an author profile, join groups in your genre, and engage with readers. You can even run giveaways to increase exposure.
Create an author profile, Upload your book, and engage with readers. You can even run Ads to increase exposure.
Use Reddit to connect with niche communities. Share insights, answer questions, and occasionally mention your book (without spamming).
There are thousands of groups dedicated to books, genres, and self-publishing. Join relevant groups, follow the rules, and offer value before promoting.
Even if you don’t run a paid promo, having a profile allows readers to follow you and get notified about new releases.
Write blog posts related to your book’s theme or your writing journey. You can link to your book in your bio and articles.
Especially powerful for non-fiction authors. Post thought pieces, book excerpts, or behind-the-scenes content to build interest.
Set up a book landing page with a buy button, testimonials, and a sample chapter. Link to it from all your social accounts.
Use visual storytelling to promote your book. Share quote graphics, reels, and behind-the-scenes videos. Use hashtags like #bookstagram, #amreading, #indieauthor.
Find podcasts in your niche and pitch yourself as a guest. Talk about your writing journey, then mention your book and website.
Sites like Asian Book Promotion or blogs by fellow authors often welcome interviews or guest posts — many for free.
If you can, create a simple reel or short book trailer (even with Canva + stock video). Share it across your platforms to boost interest. Need help? We create them affordably at Ajib Hub.
Marketing doesn’t have to be expensive to be effective. With a little creativity and consistency, you can reach thousands of readers without spending a dime.
Want us to help promote your book? Contact us today and let’s build a marketing strategy that fits your goals and budget.